How to create great packaging - and what happens along the way
Advertising frozen cocktail popsicles to the millenial generation
Developing a buzzing logo for a young London-based food business
Real estate branding for a Berlin property project
Proposal for a financial service provider catering to art world participants
Web development for British artist Oliver Griffin
Translations and copy-editing for the museum anthology ‘How Evil Is Pop Art? European Realism 1959-1966’ at LAC Lugano, curated by Tobia Bezzola and published by Mousse Publishing.
In this web design example for British visual artist Oliver Griffin, art direction and styling achieved an austere and pared-down scholarly look that perfectly befits the artist’s visual practice and personality.
Working on a new concept for Berlin-based frozen drinks startup SKADI lead to the building of a brand universe the company could successfully inhabit to grow its own visual ecosystem.
Property branding pitch for a Berlin real estate company styled as glossy lifestyle magazine for prospective buyers. The main design challenge was to mirror the pre-determined visual branding device – diagonally crossing coloured bands – tastefully across all designs.
Packaging designs for SKADI, a young Berlin frozen drinks startup in production since 2017. Two related product lines were created: the main product made up of five classic cocktail flavours, and a non-alcoholic Frozen Smoothies spin-off.
Translation and copy-editing of Laure Prouvost’s bilingual monograph ‘Hit Flash Back’ with Mousse Publishing, in cooperation with the MMK Frankfurt and Kunstmuseum Lucerne.
DEADHUNGRY is the brainchild of London chef and food photographer Alex Paganelli. Alex really has a way with food, inventing elaborate dishes he cooks to perfection. He then styles and photographs them in deliciously glossy and often provocative ways.
Editorial layout design for a tech startup, creating a brochure hand-out given to prospective clients during industry fairs. The startup provides a seamless setup of state-of-the-art digital equipment for traditionally paper-heavy academic conferences.
Late 2017 saw the founding of a company offering bespoke financial services to participants in the German art industry. This pitch suggested a conservative lifestyle-oriented pictorial language alongside a solid logo and signet.
Visual branding pitch for a techno record label whose existing branding was attractive, but noticeably derivative of iconic contemporary music label ECM. This pitch thus suggested a more technological, pared-down and futuristic update.
Being asked to brand a difficult business that the general public associates with dubious stereotypes can be a big challenge. In this rebranding pitch, a client’s singing bowl sound therapy business was recontextualised beyond esoteric clichés.
Rebranding concept for an Istanbul-based art gallery identity that opened a second branch in Berlin in 2016. The pitch envisaged a blue-chip logo akin to other big art world names while keeping every identity aspect extremely clean and minimal.