Project —Lifestyle-orientiertes und kosmopolitisches Rebranding-Konzept für ein Fitnessstudio für Martial Arts und Yoga in Berlin Mitte.
Frühes Branding-Konzept für ein Berliner Fitness-Studio für Martial Arts und Yoga im schicken Berlin-Mitte. Ein Großteil der Abbildungen kam direkt von den attraktiven Räumlichkeiten und jungen Betreibern und Trainern. Das Konzept orientierte sich am internationalen Klientel, das die – nicht billigen – Kurse besuchte. Leider konnten sich die Besitzer damals nicht zu diesem Rebranding entschließen, das sie für sich als zu schick empfanden, den eigenen Ambitionen zum Trotz.
![Fitness gym Fitnessstudio](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?w=2500&ssl=1 2500w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=300%2C113&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=1024%2C384&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=768%2C288&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=1536%2C576&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=2048%2C768&ssl=1 2048w)
![Chim](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?w=1070&ssl=1 1070w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?resize=214%2C300&ssl=1 214w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?resize=730%2C1024&ssl=1 730w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?resize=768%2C1077&ssl=1 768w)
![Fitness gym Fitnessstudio](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?w=1070&ssl=1 1070w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?resize=214%2C300&ssl=1 214w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?resize=730%2C1024&ssl=1 730w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?resize=768%2C1077&ssl=1 768w)
Explore the city, explore yourself.