Project —New rebranding approach for Berlin-based and Asian-owned fitness gym Chimosa which offers a wide variety of classes from martial arts to yoga. .
This was an early branding concept I created back in 2017 that took into consideration the trendy location of the studio in central Berlin, with its well-heeled clientele. Much of the branding collateral was sourced from shots of the actual interior and the coaches. I also constructed an architectural logo of the gym building in a simplified vector frontal view. Unfortunately, the owners felt the branding too sleek for themselves and their business, despite their ambitions. In hindsight I see why; Berlin just isn’t New York or London or Sydney (yet).
![Fitness gym Fitnessstudio](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?w=2500&ssl=1 2500w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=300%2C113&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=1024%2C384&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=768%2C288&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=1536%2C576&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-2.jpg?resize=2048%2C768&ssl=1 2048w)
![Chim](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?w=1070&ssl=1 1070w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?resize=214%2C300&ssl=1 214w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?resize=730%2C1024&ssl=1 730w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-102.jpg?resize=768%2C1077&ssl=1 768w)
![Fitness gym Fitnessstudio](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?w=1070&ssl=1 1070w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?resize=214%2C300&ssl=1 214w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?resize=730%2C1024&ssl=1 730w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/chimosa_pres3-101.jpg?resize=768%2C1077&ssl=1 768w)
Explore the city, explore yourself.