From Tokio to Paris with Love.
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/monodrip_header2.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/monodrip_header2.jpg?resize=300%2C113&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/monodrip_header2.jpg?resize=1024%2C384&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/monodrip_header2.jpg?resize=768%2C288&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/monodrip_header2.jpg?resize=1536%2C576&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/monodrip_header2.jpg?resize=2048%2C768&ssl=1 2048w)
Project —Brandingkonzept incl. Logodesign, Verpackungsdesigns und Artdirektion für ein aus Japan importiertes Einweg-Filterkaffeekonzept. Der Kunde für den Pitch ist ein in Paris ansässiges japanisches Foodblogger-Duo aus der Pariser Gastronomie-Szene.
Das Konzept entwirft eine stylish-minimalistische Caféhaus-Ästhetik, modern und urban und mit lichtdurchfluteten Interieurs. Hell-gedeckte Farben treffen auf Papier, Holz und Marmor. Auch werden Tokio und Paris wiederholt als Bildelemente zitiert, um das Marken-Narrativ (japanische Convenience-Kultur trifft auf französisches Flair) und die Gemeinsamkeiten der beiden kosmopolitischen und modebewussten Weltstädte zu illustrieren.Das Konzept wurde als Gebrauchsanweisung und stimmungsvolle B2B-Moodbroschüre für potenzielle Kunden aus der Hotellerie und Gastronomie entworfen, um einen Eindruck und atmosphärisches Gefühl für die neue Marke zu vermitteln.
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2h_sm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2h_sm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2h_sm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2h_sm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2h_sm.png?resize=1536%2C587&ssl=1 1536w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup9sm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup9sm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup9sm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup9sm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup9sm.png?resize=1536%2C587&ssl=1 1536w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup10sm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup10sm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup10sm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup10sm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup10sm.png?resize=1536%2C587&ssl=1 1536w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup4sm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup4sm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup4sm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup4sm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup4sm.png?resize=1536%2C587&ssl=1 1536w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup7sm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup7sm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup7sm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup7sm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup7sm.png?resize=1536%2C587&ssl=1 1536w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2jsm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2jsm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2jsm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2jsm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2jsm.png?resize=1536%2C587&ssl=1 1536w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2i_sm.png?w=1800&ssl=1 1800w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2i_sm.png?resize=300%2C115&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2i_sm.png?resize=1024%2C391&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2i_sm.png?resize=768%2C294&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/12/iPad-Pro-Mockup2i_sm.png?resize=1536%2C587&ssl=1 1536w)
Wake up and smell that filter coffee.