A futuristic, techno-minimalist image update.

            ProjectVisual branding pitch for a techno record label whose existing branding was attractive, but noticeably derivative of iconic contemporary music label ECM. The pitch thus suggested a more technological, pared-down and futuristic update.

     The submission was presented as a mood portfolio of aesthetic cues and environments. Associatively, these were chosen to relate to techno music, its production and reception and to create a surrounding visual framework around which the brand could place itself conceptually.By the help of chapters like ‘texture’, ‘people’ or ‘nature’ these worked as a stylistic and emotional reference guide. Also suggested was an alternative logo version, as well as some possible design treatments for vinyl sleeve covers.

Sleeve design sketch 01
Sleeve design sketch 02

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