A futuristic, techno-minimalist image update.
Project —Visual branding pitch for a techno record label whose existing branding was attractive, but noticeably derivative of iconic contemporary music label ECM. The pitch thus suggested a more technological, pared-down and futuristic update.
The submission was presented as a mood portfolio of aesthetic cues and environments. Associatively, these were chosen to relate to techno music, its production and reception and to create a surrounding visual framework around which the brand could place itself conceptually.By the help of chapters like ‘texture’, ‘people’ or ‘nature’ these worked as a stylistic and emotional reference guide. Also suggested was an alternative logo version, as well as some possible design treatments for vinyl sleeve covers.
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/06/fonts_bluehour_sm.jpg?w=2500&ssl=1 2500w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/06/fonts_bluehour_sm.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/06/fonts_bluehour_sm.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2019/06/fonts_bluehour_sm.jpg?resize=1024%2C732&ssl=1 1024w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2018/09/sm-1.jpg?w=2500&ssl=1 2500w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2018/09/sm-1.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2018/09/sm-1.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2018/09/sm-1.jpg?resize=1024%2C732&ssl=1 1024w)