Project —New rebranding approach for Berlin-based and Asian-owned fitness gym Chimosa which offers a wide variety of classes from martial arts to yoga. .

This was an early branding concept I created back in 2017 that took into consideration the trendy location of the studio in central Berlin, with its well-heeled clientele. Much of the branding collateral was sourced from shots of the actual interior and the coaches. I also constructed an architectural logo of the gym building in a simplified vector frontal view. Unfortunately, the owners felt the branding too sleek for themselves and their business, despite their ambitions. In hindsight I see why; Berlin just isn’t New York or London or Sydney (yet).