New definitions of hearing.
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Iphone-X-in-Hand-Mockup04a-1.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Iphone-X-in-Hand-Mockup04a-1.jpg?resize=300%2C113&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Iphone-X-in-Hand-Mockup04a-1.jpg?resize=1024%2C384&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Iphone-X-in-Hand-Mockup04a-1.jpg?resize=768%2C288&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Iphone-X-in-Hand-Mockup04a-1.jpg?resize=1536%2C576&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Iphone-X-in-Hand-Mockup04a-1.jpg?resize=2048%2C768&ssl=1 2048w)
Project — Rebranding pitch for global hearing aids supplier and manufacturer audibene (Germany) / hear.com (US). Following the process of their own misguided attempts at rebranding their rather dated-looking online and brand appearance in-house, the client decided to hire me to deliver some external perspectives and branding approaches.
As the client was keen on using visual devices as background for text copy, I devised subtly transparent circles or ‘bubbles’ in the suggested colour scheme as visual devices in my main pitch. The general mood was kept light and airy and modern, with a clean-living and conscious touch catering to an ageless target audience in tidy interiors und natural living environments crossing from urban to country. A second pitch opened a different, considerably more energetic, colourful and youthful perspective. Masked foreground subjects were pitted against flat-colour backdrops, and simple emotions and actions positively illustrated in a way that embodied liveliness and joyfulness. The motives were also rather effective and placative, sure to attract attention on billboards or other ads.
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Bus-Stop-Billboard-MockUpx2.jpg?w=1428&ssl=1 1428w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Bus-Stop-Billboard-MockUpx2.jpg?resize=214%2C300&ssl=1 214w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Bus-Stop-Billboard-MockUpx2.jpg?resize=731%2C1024&ssl=1 731w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Bus-Stop-Billboard-MockUpx2.jpg?resize=768%2C1076&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Bus-Stop-Billboard-MockUpx2.jpg?resize=1097%2C1536&ssl=1 1097w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Big-Poster-MockupD.jpg?w=1428&ssl=1 1428w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Big-Poster-MockupD.jpg?resize=214%2C300&ssl=1 214w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Big-Poster-MockupD.jpg?resize=731%2C1024&ssl=1 731w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Big-Poster-MockupD.jpg?resize=768%2C1076&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Big-Poster-MockupD.jpg?resize=1097%2C1536&ssl=1 1097w)
![1 Hörgeräte Hersteller Hearing Aid](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/1.jpg?fit=1024%2C731&ssl=1)
![Mural Mockup Hörgeräte Hersteller Hearing Aid](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Mural-Mockup.jpg?fit=1024%2C731&ssl=1)
![1copy2acopy Hörgeräte Hersteller Hearing Aid](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/1copy2acopy.jpg?fit=1024%2C731&ssl=1)
![Trifold-Mockup-vol-5c Hörgeräte Hersteller Hearing Aid](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Trifold-Mockup-vol-5c.jpg?fit=1024%2C731&ssl=1)
The alternative pitch used colour-blocked backgrounds together with strong graphic design elements, and also suggested new logos for the brand.
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Half-Fold-A5-Mockup2a-1.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Half-Fold-A5-Mockup2a-1.jpg?resize=300%2C113&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Half-Fold-A5-Mockup2a-1.jpg?resize=1024%2C384&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Half-Fold-A5-Mockup2a-1.jpg?resize=768%2C288&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Half-Fold-A5-Mockup2a-1.jpg?resize=1536%2C576&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2020/04/Half-Fold-A5-Mockup2a-1.jpg?resize=2048%2C768&ssl=1 2048w)
Physically active yet mindful modern lifestyles – new hearing as an enhancement to our daily lives, across the generations.