Project — Working on a new concept for Berlin-based frozen drinks startup SKADI lead to the building of a brand universe the company could successfully inhabit to grow its own visual ecosystem.

     To that end, a number of style and branding guides were designed to act as an authentic visual framework and philosophy for their products and activities.      These included cultural references spanning product design, pop music and video games, as well as the architectural construction of festival booths for selling popsicles, and covered traditional style guide content like image libraries, retouching or typography.