From Tokio to Paris with Love.
Project —Branding, logo designs, packaging proposals and full art direction for a newly imported single use filter coffee system from Japan. The company importing is a French-Japanese duo with strong connections to the Parisian food scene. They run a Japanese food blog and an artisanal knife sharpening service.
This coffee branding envisioned a chic and contemporary minimal café aesthetic, with urban and interior references and plenty of soft sunlight. All settings are tonally matching in light colours and including textures of wood, paper and marble. There are also a number of references to both Paris and Tokyo, with the aim of appealing to both city residents with a timelessly elegant cosmopolitan atmosphere.Laid out as a mood catalogue to sell the product in bulk to middleweight b2b clients in hospitality and the hotel industries, it offers a first glance of what the product and who its audiences aspire to be.
Wake up and smell that filter coffee.
