Magazine website for a beauty brand.

Cool lightness, clean interfaces & video previews.

            Project —Beauty magazine website for SHAMANIC, a new beauty brand specialising in organic oils from the Amazonas. Besides art-directing look and feel of SHAMANIC Magazine and its typography and styling, the office was also responsible for the accompanying image editorial choices in cases where they had not already been produced by the client.

     The envisaged attitude was one of minimal and cool lightness reflecting the premium price tag in a modern way: a natural approach neither too esoteric nor too handmade that doesn’t hide the brand’s serious organic credibilities. One of the client’s main objectives was the inclusion of a sizeable amount of professionally produced video content that the magazine should show. The suggested and successful solution was the development of a site that technically capable of streaming video previews without the visitors having to press play first, sparking curiosity and excitement from the onset. Visit SHAMANIC The Oil’s Magazine


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