As the client was keen on using visual devices as background for text copy, I devised subtly transparent circles or ‘bubbles’ in the suggested colour scheme as visual devices in my main pitch. The general mood was kept light and airy and modern, with a clean-living and conscious touch catering to an ageless target audience in tidy interiors und natural living environments crossing from urban to country. A second pitch opened a different, considerably more energetic, colourful and youthful perspective. Masked foreground subjects were pitted against flat-colour backdrops, and simple emotions and actions positively illustrated in a way that embodied liveliness and joyfulness. The motives were also rather effective and placative, sure to attract attention on billboards or other ads.