Rebranding concept for an Istanbul-based art gallery identity that opened a second branch in Berlin in 2016. The pitch envisaged a blue-chip logo akin to other big art world names while keeping every identity aspect extremely clean and minimal.
This change from outdated typefaces and unnecessary colour blocking seemed highly advisable considering a competitive gallery market in its environment entirely defined by aesthetics. Regrettably, the owner ultimately resolved to stick with their old identity. Name and details were subsequently altered for portfolio purposes.