Project —Extracts from a hunting school branding guide for a pair of Berlin-based hunting entrepreneurs who founded their own school, mixing both contemporary and traditional motives.
The brand guide for “Grimm’s Hunting School” not only defined branding elements like typography or colours; logo and word mark were also developed. The use of vintage etchings as well as some typography choices lend a rustic “vintage feel” that goes well with the traditional theme of hunting. Also realised here was the hunting school’s website. –> Visit Grimm’s Jagdschule
Let’s go hunting together.
![Grimms Jagdschule Branding Hunting School Brand Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefBsquare-magazine-psd-mockup-scene-03-1-1-scaled.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefBsquare-magazine-psd-mockup-scene-03-1-1-scaled.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefBsquare-magazine-psd-mockup-scene-03-1-1-scaled.jpg?resize=1024%2C731&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefBsquare-magazine-psd-mockup-scene-03-1-1-scaled.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefBsquare-magazine-psd-mockup-scene-03-1-1-scaled.jpg?resize=1536%2C1097&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefBsquare-magazine-psd-mockup-scene-03-1-1-scaled.jpg?resize=2048%2C1463&ssl=1 2048w)
![](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_03.jpg?w=2000&ssl=1 2000w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_03.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_03.jpg?resize=1024%2C732&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_03.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_03.jpg?resize=1536%2C1097&ssl=1 1536w)
![Grimms Jagdschule Branding Hunting School Branding Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_01.jpg?w=2000&ssl=1 2000w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_01.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_01.jpg?resize=1024%2C731&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_01.jpg?resize=768%2C548&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/06/Free_Square_Brochure_Mockup_01.jpg?resize=1536%2C1097&ssl=1 1536w)
![Grimm](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370a-1-scaled.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370a-1-scaled.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370a-1-scaled.jpg?resize=1024%2C731&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370a-1-scaled.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370a-1-scaled.jpg?resize=1536%2C1097&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370a-1-scaled.jpg?resize=2048%2C1463&ssl=1 2048w)
![Grimms Jagdschule Branding Hunting School Branding Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_05a-1.jpg?w=2000&ssl=1 2000w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_05a-1.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_05a-1.jpg?resize=1024%2C732&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_05a-1.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_05a-1.jpg?resize=1536%2C1097&ssl=1 1536w)
![Grimms Jagdschule Branding Hunting School Branding Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_01a-1.jpg?w=2000&ssl=1 2000w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_01a-1.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_01a-1.jpg?resize=1024%2C732&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_01a-1.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/Free_Square_Brochure_Mockup_01a-1.jpg?resize=1536%2C1097&ssl=1 1536w)
![Grimms Jagdschule Branding Hunting School Brand Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370b-1-scaled.jpg?w=2560&ssl=1 2560w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370b-1-scaled.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370b-1-scaled.jpg?resize=1024%2C731&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370b-1-scaled.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370b-1-scaled.jpg?resize=1536%2C1097&ssl=1 1536w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/DefB370b-1-scaled.jpg?resize=2048%2C1463&ssl=1 2048w)
![Grimms Jagdschule Branding Hunting School Branding Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/370-1.jpg?w=2000&ssl=1 2000w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/370-1.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/370-1.jpg?resize=1024%2C732&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/370-1.jpg?resize=768%2C549&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/370-1.jpg?resize=1536%2C1097&ssl=1 1536w)
![Grimms Jagdschule Branding Hunting School Branding Guide](https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/square-magazine-psd-mockup-scene-01-1.jpg?w=2000&ssl=1 2000w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/square-magazine-psd-mockup-scene-01-1.jpg?resize=300%2C214&ssl=1 300w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/square-magazine-psd-mockup-scene-01-1.jpg?resize=1024%2C731&ssl=1 1024w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/square-magazine-psd-mockup-scene-01-1.jpg?resize=768%2C548&ssl=1 768w, https://i0.wp.com/image-affairs.com/wp-content/uploads/2021/07/square-magazine-psd-mockup-scene-01-1.jpg?resize=1536%2C1097&ssl=1 1536w)