Project — Rebranding concept for an Istanbul-based art gallery identity that opened a second branch in Berlin in 2016. The pitch developed a blue-chip identity akin to other big art world players whilst keeping visual elements clean and white.

Most of the gallery’s current branding was dominated by its outdated Futura typeface logo and unnecessary colour blocking of its promotional materials. Rethinking the client’s identity from scratch seemed the only responsible solution in light of a highly volatile and competitive art market utterly defined by visual aesthetics. Regrettably, the owner resolved to stick with their old identity. Name and details were subsequently altered for portfolio purposes.