Translations and copy-editing for the museum anthology ‘How Evil Is Pop Art? European Realism 1959-1966’ at LAC Lugano, curated by Tobia Bezzola and published by Mousse Publishing.
Artist Portfolio | Web development
In this web design example for British visual artist Oliver Griffin, art direction and styling achieved an austere and pared-down scholarly look that perfectly befits the artist’s visual practice and personality.
Frozen drinks startup | Branding
Working on a new concept for Berlin-based frozen drinks startup SKADI lead to the building of a brand universe the company could successfully inhabit to grow its own visual ecosystem.
Berlin Real Estate | Branding
Property branding pitch for a Berlin real estate company styled as glossy lifestyle magazine for prospective buyers. The main design challenge was to mirror the pre-determined visual branding device – diagonally crossing coloured bands – tastefully across all designs.
Frozen Drinks startup | Packaging
Packaging designs for SKADI, a young Berlin frozen drinks startup in production since 2017. Two related product lines were created: the main product made up of five classic cocktail flavours, and a non-alcoholic Frozen Smoothies spin-off.
Laure Prouvost | Translation
Translation and copy-editing of Laure Prouvost’s bilingual monograph ‘Hit Flash Back’ with Mousse Publishing, in cooperation with the MMK Frankfurt and Kunstmuseum Lucerne.
London Food Business | Logo Branding
DEADHUNGRY is the brainchild of London chef and food photographer Alex Paganelli. Alex really has a way with food, inventing elaborate dishes he cooks to perfection. He then styles and photographs them in deliciously glossy and often provocative ways.
Tech startup | Brochure Design
Editorial layout design for a tech startup, creating a brochure hand-out given to prospective clients during industry fairs. The startup provides a seamless setup of state-of-the-art digital equipment for traditionally paper-heavy academic conferences.
Financial services | Identity branding
Late 2017 saw the founding of a company offering bespoke financial services to participants in the German art industry. This pitch suggested a conservative lifestyle-oriented pictorial language alongside a solid logo and signet.
Record Label | Mood Identity
Visual branding pitch for a techno record label whose existing branding was attractive, but noticeably derivative of iconic contemporary music label ECM. This pitch thus suggested a more technological, pared-down and futuristic update.
Avoiding clichés | Branding strategy
Being asked to brand a difficult business that the general public associates with dubious stereotypes can be a big challenge. In this rebranding pitch, a client’s singing bowl sound therapy business was recontextualised beyond esoteric clichés.
Art Gallery | Branding
Rebranding concept for an Istanbul-based art gallery identity that opened a second branch in Berlin in 2016. The pitch envisaged a blue-chip logo akin to other big art world names while keeping every identity aspect extremely clean and minimal.