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REBRANDING ESOTERICS

Popsicle Packaging Design

How to create great packaging - and what happens along the way

Branding Frozen Cocktails

Advertising frozen cocktail popsicles to the millenial generation

GALLERY BRANDING

London Gastro Food Business

Food business Logo branding

Developing a buzzing logo for a young London-based food business

Real Estate Branding

Real estate branding for a Berlin property project

Financial services | Branding

Proposal for a financial service provider catering to art world participants

AESTHETIC WEB DEVELOPMENT

Web development for British artist Oliver Griffin

How evil is Pop Art? LAC Mousse Publishing Read More
By : marcuskleinfeld October 16, 2018October 16, 2018

How Evil is Pop Art? | Translation

Translations and copy-editing for the museum anthology ‘How Evil Is Pop Art? European Realism 1959-1966’ at LAC Lugano, curated by Tobia Bezzola and published by Mousse Publishing.

Web design Kunstportfolio Oliver Griffin Read More
By : marcuskleinfeld August 11, 2018October 16, 2018

Artist Portfolio | Web development

In this web design example for British visual artist Oliver Griffin, art direction and styling achieved an austere and pared-down scholarly look that perfectly befits the artist’s visual practice and personality.

frozen drinks branding Markenidentität image Read More
By : marcuskleinfeld August 10, 2018October 17, 2018

Frozen drinks startup | Branding

Working on a new concept for Berlin-based frozen drinks startup SKADI lead to the building of a brand universe the company could successfully inhabit to grow its own visual ecosystem.

Immobilien Real Estate image Read More
By : marcuskleinfeld August 10, 2018October 16, 2018

Berlin Real Estate | Branding

Property branding pitch for a Berlin real estate company styled as glossy lifestyle magazine for prospective buyers. The main design challenge was to mirror the pre-determined visual branding device – diagonally crossing coloured bands – tastefully across all designs.

skadi frozen cocktails packaging Read More
By : marcuskleinfeld August 9, 2018October 19, 2018

Frozen Drinks startup | Packaging

Packaging designs for SKADI, a young Berlin frozen drinks startup in production since 2017. Two related product lines were created: the main product made up of five classic cocktail flavours, and a non-alcoholic Frozen Smoothies spin-off.

Read More
By : marcuskleinfeld August 9, 2018October 16, 2018

Laure Prouvost | Translation

Translation and copy-editing of Laure Prouvost’s bilingual monograph ‘Hit Flash Back’ with Mousse Publishing, in cooperation with the MMK Frankfurt and Kunstmuseum Lucerne.

London Gastro Food Business Read More
By : marcuskleinfeld August 9, 2018October 19, 2018

London Food Business | Logo Branding

DEADHUNGRY is the brainchild of London chef and food photographer Alex Paganelli. Alex really has a way with food, inventing elaborate dishes he cooks to perfection. He then styles and photographs them in deliciously glossy and often provocative ways.

Tech startup image Read More
By : marcuskleinfeld August 9, 2018October 17, 2018

Tech startup | Brochure Design

Editorial layout design for a tech startup, creating a brochure hand-out given to prospective clients during industry fairs. The startup provides a seamless setup of state-of-the-art digital equipment for traditionally paper-heavy academic conferences.

financial arts services, Finanzdienstleister image Read More
By : marcuskleinfeld August 9, 2018August 9, 2018

Financial services | Identity branding

Late 2017 saw the founding of a company offering bespoke financial services to participants in the German art industry. This pitch suggested a conservative lifestyle-oriented pictorial language alongside a solid logo and signet.

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By : marcuskleinfeld June 9, 2018October 16, 2018

Record Label | Mood Identity

Visual branding pitch for a techno record label whose existing branding was attractive, but noticeably derivative of iconic contemporary music label ECM. This pitch thus suggested a more technological, pared-down and futuristic update.

difficult business herausforderung image Read More
By : marcuskleinfeld June 9, 2018October 16, 2018

Avoiding clichés | Branding strategy

Being asked to brand a difficult business that the general public associates with dubious stereotypes can be a big challenge. In this rebranding pitch, a client’s singing bowl sound therapy business was recontextualised beyond esoteric clichés.

gallery kunstgalerie identity rebranding Read More
By : marcuskleinfeld July 10, 2017August 21, 2018

Art Gallery | Branding

Rebranding concept for an Istanbul-based art gallery identity that opened a second branch in Berlin in 2016. The pitch envisaged a blue-chip logo akin to other big art world names while keeping every identity aspect extremely clean and minimal.

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image.affairs is a Berlin-based creative desk working in art direction, graphic design, content strategy and branding. We also develop contemporary aesthetic web design solutions for WordPress websites and shops.

Copyright ©2019 Marcus Kleinfeld. All rights reserved.

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