DEADHUNGRY

There’s plenty to love about DEADHUNGRY‘s Alex Paganelli’s inspiring way with food: he’s doing all the cooking and food styling himself and then taking his glossy and sassy photographs of it. Working on a bold typeface logo and visual icon was really fun. While letterheads and stationery were keeping some contemporary stylish cool, the logo went all-out with a bang! to kick-ass. It’s all about that electric blast of energy: the ignition of a gas cooker flame, or the sizzling heat of a culinary torch. And while most business cards aren’t memorable no matter how tastefully they’re designed, you know you got a winner when they got a bright red vector lobster on them beaming traditional haute cuisine into 2017’s emoji and computer game age.

Concept

  • Logo
  • Branding
  • Stationery