Blog development and editorial layout design work for a magazine-style blog to be released early this summer 2017. Getting the contemporary clean aesthetics right whilst delivering on typographically attractive readability were the two main objectives.
Presenting static website mockups can be frustrating as only live previews give good impressions of the real thing. Realising this lead to translating the general feel of the blog layout into a print magazine format. The results succeed in displaying clarity and almost corporate Swiss-style restraint whilst keeping their cool. They also provide a showcase for the creative illustration and fashion editorial compositing going on at this Kreuzberg desk.