Working on a new concept for Berlin-based frozen drinks startup SKADI lead to the building of a brand universe the company could successfully inhabit to grow its own visual ecosystem.
Property branding pitch for a Berlin real estate company styled as glossy lifestyle magazine for prospective buyers. The main design challenge was to mirror the pre-determined visual branding device – diagonally crossing coloured bands – tastefully across all designs.
Late 2017 saw the founding of a company offering bespoke financial services to participants in the German art industry. This pitch suggested a conservative lifestyle-oriented pictorial language alongside a solid logo and signet.
Being asked to brand a difficult business that the general public associates with dubious stereotypes can be a big challenge. In this rebranding pitch, a client’s singing bowl sound therapy business was recontextualised beyond esoteric clichés.
Editorial layout design for a tech startup, creating a brochure hand-out given to prospective clients during industry fairs. The startup provides a seamless setup of state-of-the-art digital equipment for traditionally paper-heavy academic conferences.